Ultrabooks Listed by Various Manufacturers Become Focused Next Year

December 19 news, while tablet PCs and smart phones occupy the majority of consumers' eyes, the traditional PC industry, which is considered to be declining, is also looking for its own direction. Intel's Ultrabook this year is a breakthrough. With the efforts of leading manufacturers such as Acer and other manufacturers, the price will be the key factor for whether Ultrabook can achieve the expected results.

"Ultrabook" is a concept proposed by Intel in May 11th. It aims at Apple's ultra-thin Air, and proposes long standby time and high performance to compete with Air and tablet computers. At the request of Intel, currently Acer, Lenovo, Asus, Fujitsu and other manufacturers have launched their own Ultrabook products, some of which are already on the market.

In the continuous price reduction of traditional laptops, Ultrabook's pricing is still more than 7,000 yuan, there are more than 10,000 yuan high-end configuration. Price has become a key factor in the popularity of Ultrabook. However, according to information received by NetEase from vendors, the cost of Ultrabook depends on the development of the entire industry chain and manufacturing process. It takes time to cut prices.

Four pioneers test market differentiation into selling points Acer has always been the forerunner of new technologies in the market. In September of this year, Acer’s first Ultrabook “hummingbird” began to be sold in the market, with a minimum price of 6,999 yuan. 1.3 million. Since the listing of the company for several months, Acer has devoted more advertising costs, advertisements can be seen everywhere, but when asked about the sales situation, Acer China's relevant person in charge said to Netease Technology that it cannot disclose.

Asustek and Fujitsu are the manufacturers that sell the Ultrabook on the market. They are priced at more than 1,000 US dollars and the price is similar to that of Acer. At the same time, Asustek also began to add its own unique applications on the Ultrabook, such as fast boot, standby recovery to win selling points.

The last listing of the year was Lenovo. Although there is still no official data, Lenovo Ultrabook U300 relevant person in charge revealed to Netease Technology, Lenovo Ultrabook has begun shipping in domestic channels, the Chinese market will be the first listed market, the pricing range and the above The product is similar.

The unified advantages of several manufacturers' products are that they have ultra-thin models, integrated designs, and do not use solid-state drives for more than five hours of use, as well as a lighter body. The common disadvantages are that batteries cannot be taken out and are limited by the light volume. The display chip generally waits.

According to the person in charge of Lenovo, the main features of the Ultrabook are the same, and the competition among manufacturers is based on differentiated selling points. Taking Lenovo as an example, Lenovo's Ultrabook has the same thickness before and after it, and there are enhanced features such as enhanced wireless network signal reception enhancement boards behind the screen.

Intel has revealed that most PC makers targeting consumer merchants have plans for Ultrabook. Ultrabook will be distributed in various markets in 2012.

The cost depends on the special-purpose CPU and the special production process and materials according to the description of several manufacturers. The higher pricing is mainly due to the higher cost, which is mainly due to the special needs of the process and materials.

Lenovo said that the person in charge said that the production of ultra-thin machinery, the need to press the metal material to the thinnest limit, the cost difference of 1mm lower, and the integration of the architecture configuration required production process assembly also requires a lot of cost. Fujitsu related people believe that the supply of accessories materials provided by the supply chain companies is still very expensive, and only after a large amount of demand, the cost of purchasing raw materials will decline.

The main reason for the inability to reduce costs is the scale. The results of the first half of the launch of products launched by the pioneers will largely determine the attitude of the industry chain.

Although manufacturers have expressed that the price of the CPU platform is not a full cost factor, the Ultrabook also uses a special-purpose CPU provided by Intel, with a model number of tails of “7”, such as the low-end i5 2467M and the high-end i7 2637M. Traditional Intel CPU i series processors have a mantissa of 0. Ultrabook uses special chips. The chip demand also determines the manufacturing cost.

The ability of Ultrabooks to compete with tablet computers depends on the popularity of the price. Industry efforts Ultrabook's initial positioning of competitors to Apple's Air and iPad led tablets. Most of the profits of the tablet PC market are occupied by Apple. Ultrabooks, which are traditional PC vendors that are at a disadvantage in this market and traditional CPU overlord Intel, hope to reverse the situation.

The current dual-computer model has slowly become popular, and a better-performing computer and a portable computer are the main requirements. Ultrabook hopes to change the position of consumers such as iPad in the hearts of consumers. But the price comparison, iPad 3500 yuan price and Ultrabook have a greater competitive advantage. Continuing Windows habits is the advantage of Ultrabook, but many consumers have become accustomed to the use of iPad.

There are two kinds of endings for Ultrabook. One is to develop a heavyweight role that can share the market equally with tablet PCs. One is to develop Apple’s Air product line, and Air’s share in Apple’s overall sales is not high. A supplement to the product line.

While Intel is striving to enter the mobile phone market, it has high hopes for Ultrabook. It believes that Ultrabook will account for 30% of the notebook market share in the next three years, and the investment funds for the Ultrabook concept industrial chain announced in August this year are also substantial advances. A total of 300 million U.S. dollars will sponsor the overall technical support of the industry chain.

However, manufacturers also believe that Ultrabook is not a sudden emergence of the concept. Ultra-thin and thin has always been the direction advocated by Intel in the past. The biggest difference between Ultrabook and Intel is that Intel and manufacturers directly associate with companies in the industrial chain to reduce costs and launch products. This will also speed up the popularity of new products, but this requires more efforts in the industry chain.